Cuddily Club Turns 5 Months Old | Our Handmade Baby Brand and Launch of Cuddily Club
- Catherine Doyle
- Oct 4, 2025
- 3 min read
Hey Cuddily Clubbers,
Catherine here, I’m so happy to have you here with me. Can you believe that we launched Cuddily Club - at the time of publishing this blog - has been open for five months?
When we first launched the business at The Baby Show at the N.E.C in Birmingham back in May 2025, we started with around 22 products, which mostly consisted of our Pick-n-Mix Muslins, Dribble Bibs, and our Magical Collection.
Now, we have over 80 items listed on our website, have grown to 1,100+ followers on Instagram, and have processed more than 260 orders. That’s incredible - and far beyond what we expected to achieve in such a short time. So, firstly, thank you.
At our very first show, the Pick-n-Mix Muslins flew off the shelves and quickly became our best sellers, closely followed by items from the Magical Collection. Fast forward five months, and our House-Elf Rattle still holds the top spot, closely followed by the knitted Oyster Blankets, and in third place - our Jumper Collection (which you all absolutely LOVE!).
Funny thing is, jumpers were never really part of the original vision - they happened by happy accident with our Cuddily Cub Jumper. At the Manchester show, they sold out and went straight into pre-orders on the very first day of the three-day event! Since then, we’ve launched our Beary Cute Jumper and our Gifts from the Ocean jumper, which was another complete sell-out at Sandown, London, right alongside the Cuddily Cub. And now… we’re on the cusp of launching our brand-new London Jumper, and I can’t wait to see your reactions.
Thank you for the support from the very beginning. Thank you for your patience while waiting for your handmade orders, and thank you for every 5-star review, every kind word, and every message of encouragement. It’s been such an incredible journey so far.
We’ve now successfully exhibited at three large baby shows and three smaller baby fayres, and I have to confess - attending these events is by far my favourite part of running Cuddily Club. It’s the perfect chance to launch new products and see your genuine, in-the-moment reactions. I love meeting you face-to-face, chatting about your little ones, and welcoming you into our growing Cuddily Community.
Attending both The Baby Show and The Baby and Toddler Show has truly enhanced the launch of Cuddily Club and showcased our handmade baby brand in the best light, this is something we are incredibly grateful for.
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